And our media friends, Good afternoon!
Today, I share with three topics: The first topic is , CRM and OA in China, what is the status and trends. The third topic is to report on CRM in the industry about the wind took the road traveled, some of the results achieved.
for the first a topic, first of all we will find, in the 3G era, information is more transparent, the market more transparent, more competitive. In the past, what if we buy a product, it is often difficult to know the price, but it is very easy to do clear. For example, not long ago, I'm going to buy her daughter a piano, through the Internet, I quickly learned the piano on the prices of various brands, and even get a clear idea of all the ex-factory price. because of the information transparent, we will find that many of the traditional business model has changed, to compete more fiercely, who soon will come to win.
recent years, we will find that in most enterprises, essentially 80 who's done the previous management, is the middle 80, 90 is the common employee. many young people, often engendered during the day and fall asleep at night in the There is a strong feeling, with the economic transformation of Chinese society, many people are now more and more impulsive, more instant success, work is not practical, do not make progress, the truth is know, but when do not. Zhao be able to The key when no one is available; older employees do not always grow up, so enterprises lack of people, talent is difficult to cultivate, which is a serious impediment to the development of our business.
Not long ago, I was magazine to see a survey of entrepreneurs is not hope that their children take their own classes. but most of them answer is that, after the father do not do, So sad! This is not single-handedly laid the country to operate their own children, why? because in addition to other money, many Chinese entrepreneurs, almost nothing, and businesses do too tired to do the project, bidding, running customer, in a sense, many companies rely on the boss a person earning a living across the company. Chinese business owners tired, poor management, which is generally a status quo of Chinese enterprises. Our many business owners do not say the company is simply no way to operate.
teachers have quoted management guru Peter Field - Drucker's words, Many companies doing for years, customers have a mess management, in addition to customer card, the process of dealing with customers what records are not, the clerk to make a list, to what extent it? need no other resources to support the company? not know. Many Chinese companies increasing scale of operations, to a certain extent is completely out of control. Therefore, China's difficult to keep many companies operating more than a decade, since the venture business for over 10 years from today, if it exists, is considered These two hinder the growth of business continuity management challenges, companies must have a proven management ideas and management tools. So, I ask the question, the enterprise's Some management gurus say often listen to, number one should do? grasp the business development strategy. But what is corporate strategy? management of the business strategy guru but made very empty, when you determine your direction, three to five years to what extent is the strategy to determine the profit model, three to five years who do rely on what goals to achieve? business is people come out, there is no leaders cattle. One of my annual turnover of 500 million users, is to do the government and military projects, leaders at all levels to deal with him every day, to cope with relationships, he told me: normal ', I do not go home for dinner called' normal '. One night, he drank three alcoholic drinks with clients, hit three cars on the road, the last hit the guardrail on the road, suddenly awakened, Relying on market opportunities and entrepreneurial efforts, the past ten years, the scale of some of our enterprise business has grown so quickly, do a very big turnover, but must not be called strong, essentially paper tiger. As the year three, Qin pool and other enterprises is the way it appears to a financial crisis or a major crisis caused by strand breaks, in fact, a problem of internal management. They are just large, but their competitiveness is not strong enough, how enterprises and stronger?
to build a high-performance operational management team, corporate management is the If the financial software, ERP software, many Chinese companies to help solve the
this regard, the business management of my own Some time ago, I talked about Sun Yat-sen EMBA classes for students of class time business execution. After class, students give me feedback on what is it? Today, I feel the need to give all of you friends to share honestly. At that time, students have said that the so-called management gurus who spoke very good, very system, but go back later I do not know what to do, where to begin to enhance the management level. Yang spoke while listening to three hours of total execution after-school, we feel that you are coming from the business, what you say is very practical. I said: Yes, we in the country, more than 60 million business customers, all of our business management, research execution, so I speak out a number of things may be more popular, more bluntly, but I say execution is simple and easy. This particular fire training company in recent years, our company has many clients from the management training industry, these companies really bad lecturers lectures, a class listening to a thousand people. Because in recent years, with the master of the training sector, they changed a lot of companies impulse, after-school motionless! I found the master of management training in China, they do not talk about information technology, and enterprise management If you leave the information, and business management will lose a wing, to enterprise management is quite difficult to take off.
Next, I want to talk about the second topic today: CRM, OA status and situation in China.
CRM from abroad into China, CRM (literal translation, that is, customer relationship management), literal translation, most companies understand the customer management sales management for clients, customer service management, CRM will be limited to The application at the sectoral level. After years of toil in the field of CRM, I think, from the beginning, we understood this concept wrong. CRM should be an enterprise application and not a department-level applications, and I to share a word, called the CRM Development Decade in China, introduced to China from 99 to 02,03,04,UGG shoes, the majority of software vendors into this area is ERP CRM feels like spring is coming, but because one-sided understanding of CRM, resulting in most of the CRM vendors Today, there are likely to completely leave the industry, some may still insist on a department-level applications continue to explore, there are very few manufacturers really from departmental applications to come out, standing on a business development 3-5 years CRM a strategic extension of expanding content.
my second point, Which software is not management thinking? Have, but not the same place, some functional software design, since it is enterprise software, and the corporate form is a human organization requires from an organizational perspective, from the standpoint of human nature into account management, management thought that only become real needed. There are four leading organizations in the world, most fighting the army, the most cohesive family, the most learning ability in school, most vital is religion. Today's entrepreneurs with often than not, worth more than anyone else, but the well-known than the teacher who, because business is composed of the good things that people do bad things are people too, so that software can be soul. We usually regard the customer management call things,Discount UGG boots, but things in China, direct management control is not good, people must first control order after the steward, With the action who is the team, we need to point to the team organization,
Field yesterday afternoon with the teacher with the exchange, the reason why the Chinese CRM failed because too much emphasis on CRM vendors how to customer management functionality. In fact, Chinese companies need to do the basic management of a business process if their duties are not clear even the staff do not know what to do at work, higher consciousness does not know how to check the work of subordinates, the implementation of what kind of software to no avail. If not from the perspective of the organization to design the software, of course, will be implemented in the enterprise will fail. We do in China for a decade, to make a software really tired,Bailey UGG boots, decades insisted that decades of trial and error before we finally in 2007, Very sorry people, many colleagues now most of the year left the industry, so really feel very sorry!
Next, I would like to share with you OA (office automation) role in Chinese history. Perhaps you would be very surprised, workflow efficiency of the government is really useful, as the enterprise is also useful. But because the OA from the Government and the Government of customers does not exist, so the concept of OA into the enterprise for less I have a thesis to the core of the traditional workflow OA, CRM software will be replaced by a new generation of collaborative, OA is the part before the pager as a text message to solve the problem; and limited departmental applications like CRM systems ten English version of the Nokia 5110 a few years ago, like text messages are not sent, only to call for enterprises to solve part of the problem. Collaborative CRM as a new generation of Apple's iPhone4 as the concept goes well beyond the mobile phone is a handheld mobile terminal, although they have called the phone, but far beyond the original mobile phone content, all this is the gradual development and change with the times over. So standing in organization and management of collaborative CRM perspective, the soul of the synergies with the CRM will be bound to replace the application of OA and departmental CRM, ERP, following after opening the second revolution in a new era of business management.
Today, I talk about the third topic is about the wind took CRM to report some success.
First of all, if an enterprise located in the profit and not profit, at best, always consider it profitable or not profitable. The wind took the day from the establishment to find a lot of bosses do not understand Chinese enterprises in the professional accounting knowledge, we developed a software called We think that this is our small contribution to society a little is that we help SMEs to manage accounts. And when we find a good account in the pipe business also need to address the operational management issues, we move in this direction. Therefore, we created this software when CRM often engaged in management training, the pattern you determine your height, our company slogan We use 16 years dedicated to the study of Chinese enterprise management information is to help the many growth managers, so that they do not understand management can manage the enterprise, at least give them an efficient tool for the overall operation and management, the real increase operational management level, to be really management's hands. I have heard many management gurus have said, the boss to trust employees, and if you do not trust how can employees be sufficient authorization? I was trying to say is to empower and trust? Decentralization of authority equal to, who would dare authorize! If enterprises do not have a unified management model, not an efficient operational tool to support, without mentioning the license! Therefore, because we do business every day to take root among the business we know what we fight in the front line with everyone facing this problem every day.
Next, the wind took me to report that CRM's industry, market share is definitely the first level. Second, the Chinese management software is not actually true scale how many, have to count the number of clear, all of you are aware of several top surface which, in all the management software vendors, the only years of CRM there is only any I line a. Some very well-known in the domestic largest software company, unfortunately, no real depth in the CRM into the field.
Second, the three results, the CRM and ERP as important as the final positioning of the
unified action is the emphasis on corporate management is managing people, managing people is to bring style and management of personnel to control behavior through behavior management, to make all the assessment objectives, so that they execute in place, all done in accordance with a pattern .
unified approach, every three minutes of the birth of a McDonald's, enterprises lack of people, if, as McDonald's fast copy talent, companies like McDonald's need to create a copy of the same learning as the school system, which is also called knowledge management systems. Many people think that knowledge management is a large enterprise Wrong! SMEs can also have all the business needs, and finally a unity of thinking, the home study, Guizhou classic case, why only have a few words, but the business is so good can be done? She said, I do not have culture,UGG boots, but I did mom, as she treated the staff as a child. As well as families, businesses need to learn the family cohesion, so that all unite together, Baotuan together to form a team, the team must have a combat! Enterprises should want to go further, it is necessary to religious learning, because they have faith, have a clear value proposition - to promote what, against what, like * the army, stitch So, I build this business enterprise management operation
I also listen to the teacher to share to company law field OEC Management Act, which relates to how the uniform, You can also, but not so conscious adults, execution is to check power, check what the staff what to do, the cost is too great, no tools how check? Information across the country to report to the headquarters of Haier check is not possible, companies need information technology tools, the need for efficiency, so it is necessary to create a unified management model, to build the core of the formation of organizations such people a unified management model, which we call software management Last July, I went to visit Ali Baba to learn their culture minister give us Alibaba business model is. Alibaba's business model is actually a triangle, they called the In my opinion, These in fact are organizing - ideological identity, the method, as is the action to the same high performance organization. When a management software if you have such a management philosophy, called the do not call CRM is not important.
Third, our software is fully integrated inside the OA, business operations management needs of OA, we can complete any approval through the iPhone, in my phone, I can tell the Guangzhou office of an employee in today's what to do, I can immediately make the work instructions or directions. Internet age, today is your customer, tomorrow perhaps others customers. Who will come to win fast how to understand this sentence? In the most efficient way to put your information law to your client there, I'm talking about precision marketing, none of us can do a media. For example, I have every two weeks to send a message to the electronic journals the way customers do not use? Yes, of course. E-mail quickly at no cost, very timely, very accurate, in this way continue to tell customers what your company is doing, what you do what they could bring value and help. Therefore, there are many new technologies have been incorporated into our CRM inside.
In addition, we also established a the majority of the growth of SMEs in the equivalent of ants, but we can also dance with the elephant. On the management training courses, because I participated in many domestic management training, but my students often find Peixun is over, the training gives them a lot of inspired ideas, but really in the enterprise of these ideas To this end, we opened the first national training course management software. As of now, we have opened all over the country 400 times training, through our team and your support, so that Chinese enterprises to find good management ideas, management tools, automated operation, the real liberation of our Chinese entrepreneurs to enable them to do success, success in life,
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